About briff
A publication for founders who’d rather read the room than guess.
Most founders build for a customer they’ve imagined. We read the customer who already exists — in the communities where they complain, compare, and ask for help — and report back.
Customer discovery is the work everyone agrees matters and almost no one does well. Surveys flatter you. Friends are too kind. Interviews are slow, awkward, and easy to lead toward the answer you were hoping for. So the listening gets skipped, and the wrong thing gets built — confidently, and at considerable expense.
briff exists to make the listening cheap, fast, and honest. Your customers are already talking — on Reddit, Hacker News, and IndieHackers, in threads they wrote for each other rather than for you. Our agent reads those conversations the way a good analyst would, and synthesizes a twelve-page brief: the pain points in their own words, the named people who voiced them, what they pay today, the vocabulary they use, and the angles most likely to land.
One brief. Twenty-four hours. Ninety-nine dollars. Yours alone, and never resold.
What we believe
Evidence over opinion
Every claim is cited.
We do not summarize the internet from memory. Each pain point, each named customer, each willingness-to-pay benchmark links back to the post it came from. You can read the original, in context, and decide for yourself.
Their words, not ours
We quote, we don't paraphrase.
Founders lose deals because they describe a problem in language no customer would use. A briff hands you the verbatim vocabulary of the people you want to sell to — the phrases they actually type when they're frustrated at midnight.
A verdict, not a dashboard
Build, wait, or kill.
Research that ends in a pile of charts is research that ends in paralysis. Every briff closes with a clear recommendation and the reasoning behind it, so you leave with a decision rather than more questions.
Where this comes from
briff was built by founders who had shipped to silence one too many times — who knew the discovery work mattered and still found reasons to put it off. We wanted the brief we wished we’d had: rigorous enough to trust, fast enough to act on before the idea went cold, and written like something from a desk that respects your time.
The aesthetic is deliberate. No dashboards, no growth-hack tone, no breathless claims. A briff reads like a research memo because that is what it is.
Don’t build the wrong thing.
Commission a brief and we’ll read your customers’ actual conversations — their pain points, the voices behind them, what they’ll pay, and a clear verdict on whether to build at all.
$99 · delivered in 24 hours · yours alone