01
Hand over the raw material
Paste the pitch, the rant, the landing-page copy — or drop the deck as a PDF. It comes back as a structured draft in three short steps; you correct what's wrong and check out.
Customer-discovery briefs for founders
A verdict you
can check.
We read what your customers actually wrote — on Reddit, Hacker News, and IndieHackers — and hand back a build-or-kill verdict with the argument behind it.
Their pain in their own words, named people you can email, and what they pay today. Every claim carries its source, and the brief prints what it could not find.
$99 · delivered in 24 hours · yours alone
The problem
You’re about to spend six months on a guess.
Every founder validates. Almost none of the evidence can say no.
The survey
“Would you use a tool like this?”
94%
said yes · n=31 · none paid
Flatters you
The chatbot
“Your target customers are clearly frustrated with existing tools and would welcome this solution.”
[1] reddit.com/r/saas/comments/…
link resolves to nothing
Invented
The interview
“Honestly? I’d totally pay for that.”
— your most supportive friend
Too kind
The people who would actually pay already told the truth — in public, in writing.
That is what a brief reads.
The brief
What you walk away with
Every brief answers the questions you can’t Google— about your customer, your market, and whether to build at all.
- 01
Whether to build.
brief.pdfA verdict on the cover — go, wait, park, or kill — the argument that produced it, and the one test that would settle it.
- 02
What your customer actually says.
quotes.csvThe pains that recur, in verbatim quotes, each with the handle who wrote it, the date, and a link to the post.
- 03
Who to email on Monday.
leads.csvNamed people who match the buyer, with a contact path, the post that proves the fit, and a first message drafted for each.
- 04
What the alternative costs.
one-pager.pdfWhat your buyer pays today — competitors read off their own pricing pages, and the human alternative priced from public wage data.
- 05
Where the evidence stops.
excluded.csvThe searches that came back empty, the venues that refused us, and every candidate we rejected with the reason.
Five files every time: the decision brief, a one-page summary, and three spreadsheets — the leads, the quotes, and the rejects. Download them, or read them in the browser.
See a full sample briefProcess
How it works
02
The agent reads
It works through your customers' communities — Reddit, Hacker News, IndieHackers — collecting verbatim quotes, named people, and prices, and recording every search that came back empty.
03
Read the verdict
Within twenty-four hours: the decision brief and a one-page summary, with the leads, the quotes and the rejects as spreadsheets you can open. Every claim carries its source.
Method
Every brief prints what it could not find.
A tool that only reports its hits reads exactly like a tool that invents them. So each brief carries its own negative space.
The searches that came back empty, the venues that shut us out, and every candidate we threw away with the reason why. You get the edge of the evidence, not just the comfortable middle of it.
Where we looked
Every venue searched, including the ones that returned nothing.
| Venue | Came back |
|---|---|
| Redditr/SaaS — recent and top of year | 31 |
| Hacker NewsLaunch HN / Ask HN | 26 |
| IndieHackersfounder discovery posts | 5near-empty — all promotional |
| Job boardsmarket research analyst | 0no board reachable |
| CFPBcustomer-discovery complaints | 0out of remit |
What we threw out
Every rejected candidate ships with the reason it was rejected.
- LeadYC W23 with named enterprise customers and a mature product — past PMF; adjacent, not the pre-PMF buyer
- Leadsatirical “I sold my SaaS for $1.5B” joke AMAs — not real founders, no ICP, no contact
- Quoteempty quote text in the extract — attribution without words is not a verbatim quote
- Sourcesells discovery-as-a-service to founders — a competitor to the job, not a customer for it
A brief that names ten reachable people has usually read past a hundred. The hundred are not the waste product of the work — they are how you know the ten were chosen rather than scraped.
Excerpted from a brief we ran on briff itself, with the candidates’ names withheld here. What comes back differs on every run — which is precisely why it gets printed rather than promised.
Against the alternatives
| A chatbot list | A $29 report | A briff | |
|---|---|---|---|
| Where the claims come from | Its training data | Filings and articles | Your customers' own posts |
| Click through to the source | — | Sometimes | Every claim |
| Named people you can email | Invented names | — | With a drafted opener |
| Shows what it could not find | — | — | Printed in every brief |
| Price | Free, and worth it | $29 | $99 |
Proof
Don’t take our word for it. Read one.
A complete brief, exactly as delivered — the verdict, the argument, the quotes, the leads, the rejects.
This one we ran on briff itself, with the candidates’ names blanked. Yours is built the same way, about your customer, from their real conversations.
[ 06.A ] 24 pages, 39 sources, 10 named leads — this run. Yours will differ; that is the point.
Privacy
No human reads your idea.
Briff is automated end to end. The agent does the reading and the writing; we do not.
Agent-only
No one at briff ever sees your inputs or your brief. The agent reads, synthesizes, and delivers — end to end.
Yours alone
Paid briefs deliver to you and you alone. No team access, no shared dashboard, no opt-in you didn't ask for.
Yours to delete
Encrypted at rest. Delete your inputs and brief at any time. No questions, no retention quirks, no archive copy.
Plans
Pricing
Three ways to buy a brief. No fuzzy feature bundles. No enterprise sales calls.
One-time
$99
$99 per brief
1 brief
Never expires. Use it whenever you want — today, next week, or next year.
Less than an hour of a research consultant
One-time · pack
$299
$74.75 per brief
4 briefs
Never expire. For founders running personas in parallel — primary, backup, growth, moonshot.
Subscription
$500/ month
$50 per brief
10 briefs each month
Resets at the end of each billing cycle. For agencies, VCs, and steady research operations.
Stack for volume
Need more than 10 briefs a month?
Buy multiple subscriptions and we’ll add the allotments. Each subscription is independent — no commitment, no sales call, cancel any of them at any time.
2×$1,000 / month20 briefs / month
3×$1,500 / month30 briefs / month
5×$2,500 / month50 briefs / month
Continues linearly · $50 / brief at any volume
What founders ask before they buy a brief.
Still curious?
hello@briff.aiA chatbot invents customers, quotes, and sources, and never tells you what it failed to find. Every quote in a briff is verbatim with a clickable URL, and every brief prints the searches that came back empty. The comparison table above has the full ledger.
They cite documents about your category — filings, articles, other people's research. A briff cites your customers: verbatim quotes with handles and links, plus named people you can email with a drafted opener. One says the category is real; the other hands you the first ten conversations.
Then we say so, and we show the evidence that got us there — including whichever of your assumptions it contradicts. A brief that talks you out of six months of building is the most valuable one we sell, and it costs exactly the same as one that doesn't.
The verdict also names the inputs that drove it — your runway, your stage, your price. Where an input is doing the work, the brief says so, so you can change it and run again rather than argue with a conclusion.
leads.csv is the working list: named people who match your buyer, where to reach them, the post that proves the fit, and a first message drafted for each. quotes.csv is every verbatim quote with its handle, date, and link, so you can lift your customers' own language straight into your copy.
excluded.csv is everyone we considered and dropped, with the reason for each. That one exists so you can audit our judgment instead of taking it on faith.
Promised: under twenty-four hours. Typical: under one hour. The 24-hour SLA exists because some briefs need more careful synthesis or hit longer scrape windows. Most don't.
Yes. 100% refund within 7 days on one-time purchases, as long as you haven't redeemed all your briefs. Subscriptions: cancel any time, no refund on the current month, but you keep the credits already issued for that cycle.
We also won't deliver a brief that fails our pre-delivery checks — a citation that doesn't resolve to a real source, or a figure in the text that disagrees with its own table, blocks the brief. Those are regenerated at our cost; you never see broken output.
No. Briff only reads public-internet content — Reddit, Hacker News, IndieHackers, public forums, public newsletters. We don't have access to paywalled Substacks, private Slack groups, or invite-only Discord servers. If your persona only talks in private spaces, briff isn't the right tool.
Only you. The agent reads your inputs, generates the brief, and delivers it to you alone — no one at briff ever sees what you submit or what comes back.
Nothing you submit is ever published or shared. Your idea, your persona, and your brief stay private, encrypted at rest, and yours to delete at any time.
Your account stays open and your past briefs stay accessible. To generate a new one, buy more credits at any tier — or start a $500 / month subscription.
Before you write a line of code
Don’t build the wrong thing.
Commission a brief and we’ll read your customers’ actual conversations. Sources on every claim, and the gaps printed too.
Commission a brief
$99 · delivered in 24 hours · yours alone